![Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z | South China Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z | South China](https://cdn.i-scmp.com/sites/default/files/styles/768x768/public/d8/images/canvas/2021/04/29/10004616-fe1f-432c-b6f3-eab7adc7d4f4_67b8968a.jpg?itok=U40yFBpF&v=1619657480)
Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z | South China
![gucci on X: "Unveiling the new #GucciEyewear campaign featuring #KAI—from K-pop bands @weareoneEXO and @superm—captured inside the #AmoebaHollywood store. Shot by #HarmonyKorine, the campaign art directed by #ChristopherSimmonds with creative direction ... gucci on X: "Unveiling the new #GucciEyewear campaign featuring #KAI—from K-pop bands @weareoneEXO and @superm—captured inside the #AmoebaHollywood store. Shot by #HarmonyKorine, the campaign art directed by #ChristopherSimmonds with creative direction ...](https://pbs.twimg.com/media/ESQsFaEXsAA0So6.jpg:large)
gucci on X: "Unveiling the new #GucciEyewear campaign featuring #KAI—from K-pop bands @weareoneEXO and @superm—captured inside the #AmoebaHollywood store. Shot by #HarmonyKorine, the campaign art directed by #ChristopherSimmonds with creative direction ...
EXO's Kai Sells Out The Blue Gucci Bear Sweater He Wore At The Launch Of His Capsule Collection With The Brand - Koreaboo
EXO's Kai Stole The Attention at Gucci's Men's Fall Winter 2023 Show During Milan Fashion Week — See Photos | Teen Vogue
![EXO's Kai Sports His New Collection With Gucci And Talks About Living Up To Fans' Expectations | Soompi EXO's Kai Sports His New Collection With Gucci And Talks About Living Up To Fans' Expectations | Soompi](https://0.soompi.io/wp-content/uploads/2021/02/21204645/kai6.jpg)
EXO's Kai Sports His New Collection With Gucci And Talks About Living Up To Fans' Expectations | Soompi
![EXO's Kai Sports His New Collection With Gucci And Talks About Living Up To Fans' Expectations | Soompi EXO's Kai Sports His New Collection With Gucci And Talks About Living Up To Fans' Expectations | Soompi](https://6.soompi.io/wp-content/uploads/image/d715d11be4fb4a43b4aa81b538f238a7.jpeg?s=900x600&e=t)
EXO's Kai Sports His New Collection With Gucci And Talks About Living Up To Fans' Expectations | Soompi
EXO's Kai Stole The Attention at Gucci's Men's Fall Winter 2023 Show During Milan Fashion Week — See Photos | Teen Vogue
EXO's Kai Stole The Attention at Gucci's Men's Fall Winter 2023 Show During Milan Fashion Week — See Photos | Teen Vogue
![46 Gucci Photocall At Hyundai Department Store Stock Photos, High-Res Pictures, and Images - Getty Images 46 Gucci Photocall At Hyundai Department Store Stock Photos, High-Res Pictures, and Images - Getty Images](https://media.gettyimages.com/id/991295024/photo/gucci-photocall-at-hyundai-department-store.jpg?s=594x594&w=gi&k=20&c=zOxnNSwRuvj_6eoyam_iTBQ0tWJDuDdcZ3_5yC5iHI0=)